Peter Harman’s small Australian cleaning product manufacturing business has a lot to celebrate. HY.GIENE Australia, which started in Peter’s garage 11 years ago, has just been awarded business over a large international supplier of cleaning products to the hotel and catering industry by securing one of the most prestigious contracts in Australia. HY.GIENE Australia is now the preferred supplier of cleaning products to the Crown Casino Towers and Promenade hotels.

The small business in the Melbourne suburb of Boronia has grown at a rapid rate over the past decade thanks to what Managing Director and founder Peter Harman describes as a unique range of environmentally safe, all-purpose and cost effective cleaning products. The products are all manufactured in Australia and are now sold in a number of export markets.

“Our business is small, and competing against hundreds of other chemical cleaning businesses, most of which have been in the national and international market for decades. I knew that entering the market would be somewhat of a David and Goliath battle, but I also knew that we would have a real chance of success if our product offering was unique and superior in functionality to the competitor’s products,” says Peter Harman.

Developing a strong bond through good communication and understanding of what their customers’ wants and needs are has given HY.GIENE an enormous amount of credibility in Australia and overseas.

The company has a comprehensive yet rationalised and competitively priced range of products. HY.GIENE covers all aspects of cleaning for hospitality, healthcare, food & beverage, janitorial, laundry, housekeeping and now specialising in the spa & beauty industry.

“Most of our competitors rely on the personality of their sales representatives to sell their products. We are in a much better position, because our products in many ways sell themselves. Staff simply love using our products, because they get the job done.”

The cleaning industry is highly competitive and dominated by large businesses. Over the past few years, HY.GIENE Australia has slowly taken market share from the larger players and is now the preferred supplier to a growing number of prominent hotels and resorts in Australia, including the recent signing with Choice Hotels Australasia Group (Comfort™, Quality™, Clarion®),  and in export markets including the USA, Asia, the UAE and South Africa.

The business has exclusive ‘.GIENE™’ branded lines that are specifically designed and developed with unique formulations that enhance and optimise the cleaning agents of the ingredients use – SPA.GIENE™, ENVIRO.GIENE™, BEAUTY.GIENE™, PEDI.GIENE™ are their main export lines. Their latest development is a ‘grey water safe’ laundry range.

“I think our success shows that small Australian companies can take on global competitors and markets, when the product offering is unique and the willingness to put in hard work is there. I am very proud of the fact that my products are made here – I use the Australian Made logo on all of them and I know that it has a positive impact on buyers. They are pleased when they can buy a great local product,” explains Peter Harman.

To learn more about Hy.giene Australia’s products, please call 1800 616 930 or visit www.hygieneaustralia.com.au