Background

For more than 20 years, the Australian Made, Australian Grown Campaign has been helping consumers to exercise their preference for buying Australian, and promoting Australian products in Australia and increasingly also in export markets.The famous green and gold trade mark was launched in 1986.

Since 1999, the campaign has been administered by Australian Made Campaign Limited (AMCL), a not-for-profit public company set up by its foundation members, the Australian Chamber of Commerce and Industry and the network of State and Territory chambers.

Rapid growth

The Campaign continues to attract attention from consumers, business and media. The number of licensees joining the Campaign is increasing at a record rate and consumer trust in the logo is unmatched.

The Australian Made, Australian Grown logo is Australia’s most widely used and best known country of origin symbol, with research showing 98% recognition domestically and rapid growth in awareness internationally.

Australian Grown

In June 2007, the Campaign introduced a new descriptor for the logo, adding Australian Grown to the two existing descriptors, Australian Made and Product of Australia. Australian Grown was launched with federal government support on June 1, 2007.

The famous logo, instantly recognised by consumers as a symbol for Australia, has received strong backing from the fresh and packaged produce industry as an effective way to identify Australian grown goods.