The Australian Made, Australian Grown Campaign, in consultation with Austrade, is launching new campaigns to promote the logo in export markets, - don't miss this opportunity to add value to your export marketing.

The promotions will range from in-store promotions of products carrying the logo to participation in and branding of trade shows and much more. Licensees will be kept up-to-date on upcoming promotions and how to participate via email and newsletters.

To read about some of the exciting promotions, please visit the export project section. This section contains information about past, current and upcoming promotions. The research section contains research findings relating to the Australian Made, Australian Grown brand's performance in selected export markets.

Increase your export sales
The Australian Made, Australian Grown logo instantly identifies your products as Australian and in the many markets around the world where Australia and all things Australian are favourably regarded, this can be a decisive competitive advantage.

Using the Australian Made logo is an easy and effective way for exporters to capitalise on this enormous consumer goodwill - why wouldn't you take advantage of such a powerful, ready-made differentiator? 

A proven export marketing tool
The Australian Made, Australian Grown logo is already being used on a wide range of goods in over 30 countries around the world.

A survey of licensees in 2008 found that some 50 per cent of logo users export and another 11 per cent intend to start exporting by 2009. The majority of these exporters use the logo on their products sold in markets around the world and believe that promoting their goods as Australian adds real value.

The more exporters who use the logo, the stronger its brand profile and recognition will become - so why not join this collective effort to boost Australia's (and your own) export success?

To learn more about past export promotions and outcomes for participants, please use the links below to learn more about our past promotions in Thailand and the US:

Export promotions in the US summary

Export promotions in Thailand summary