The Australian Made, Australian Grown logo is Australia’s most widely used and best known product symbol, with 98% recognition domestically and rapid growth in awareness internationally. It is now also available to use on fresh and processed produce.

The logo clearly establishes that a product is Australian and thereby enables businesses to capitalise on the consumer goodwill associated with being Australian. It is the centrepiece of a major collective effort by business to promote Australian manufacturing and Australian products to the world.

Launched by the federal government in 1986, the logo celebrated its 20th anniversary in November 2006 and now enjoys a strong position as the most trusted and recognised product symbol of Australia and as a result, the Campaign is experiencing record growth in the number of new licensees. The famous green and gold logo can be found in more than 30 countries around the world and is used by some of Australia’s leading businesses.

The Campaign is administered by Australian Made Campaign Limited (AMCL), an not-for-profit public company that authorises companies to use the logo and assists consumers in exercising their preference for buying Australian.

Any person, business or organisation can apply for a licence to use the Australian Made, Australian Grown logo.

All goods promoted in association with the trade mark must meet the compliance criteria set out in the Code of Practice. Licensees agree to be bound by rules and conditions that relate to record keeping and compliance, and are subject to auditing by the Campaign.

The Australian Made, Australian Grown Logo Code of Practice sets out the official rules and conditions governing the use of the logo.

The cost of a licence to use the logo on authorised products is linked to the turnover value of those products. Only authorised products may carry the logo. To learn more about how to apply, please click here.