Australian Grown - Business

The Australian Made, Australian Grown logo can only be used on products that are registered with Australian Made Campaign Limited and which meet the criteria set out in the Code of Practice. Independent audits of a randomly selected number of licensees are carried out each year to ensure businesses continue to comply with the various criteria.

Using the logo with the correct descriptor gives licensees the benefit of using the most recognised and trusted product symbol of Australia on their products. The logo is recognised by 98% of Australian consumers and awareness is growing internationally. It is supported by retailers, who in some cases have joined as Campaign Partners and now actively encourage manufacturers or producers to use the logo on their products.

For a product to qualify to use the logo with the descriptor Australian Made, it must be:

“substantially transformed" in Australia [i.e. the final manufacturing process must take place here], and
50% or more of the cost of production must be incurred in Australia.

For a product to qualify to use the logo with the descriptor Product of Australia, it must meet the following criteria:

all significant components or ingredients must originate from Australia, and
all, or virtually all, of the production processes must take place in Australia.

For a product to qualify to use the logo with the unqualified descriptor Australian Grown, it must meet the following criteria:

Each significant ingredient has to be grown in Australia
All or virtually all of processes involved in production of the good must occur in Australia.

For a product to qualify to use the logo with the qualified descriptor Australian Grown [plus name of ingredient/s], e.g. "Australian Grown Peas and Carrots", it must meet the following criteria:

50 per cent or more of the cost of manufacturing and producing the good must be attributable to production or manufacturing processes that occurred in Australia; and
90 per cent or more of the total ingoing weight of the good must consist of ingredients or components which have been grown in Australia and/or water harvested in Australia; and
50 per cent or more of the total ingoing weight of the good must consist of the ingredients, components or category of ingredients or components specified as “Australian Grown”; and
100 per cent of each ingredient, component or category of ingredients or components specified as “Australian grown” must have been grown in Australia; and
the ingredients or components specified as “Australian grown” must not have been exported from Australia and re-imported.

More information about these criteria is available in our User's Guide. You can also request a full information kit by calling the Campaign office on 1800 350 520.

Once a licensee, businesses can use the logo on all registered products and in sales and promotional material. The logo is available with a number of descriptors and can also be used in a wide range of colour combinations.

The Australian Made, Australian Grown Campaign is increasing awareness of Australian goods globally through advertising, PR and participation in exhibitions and trade shows, but what ultimately makes a difference in the minds of consumers is how AMCL licensees use the logo.

The Campaign encourages licensees to use the logo boldly and aggressively on products and in advertising to strengthen the collective marketing effort and assist the consumers in more easily identifying Australian products. Read more about how to make the logo work for you by clicking here. You can also visit our merchandise section to view the large range of POS and merchandise available to licensees and retailers.

Becoming a licensee is an easy three step process. Read more about how to apply by clicking here.

Using the Logo