Logo Usage

The Australian Made, Australian Grown logo is Australia's most trusted and recognised symbol for goods that are made or grown here*.

It is a registered certification trademark and can only be used on products that are registered with the not-for-profit Australian Made, Australian Grown Campaign (AMAG) and which meet the criteria set out in the Trade Practices Act 1974 and AMAG's own and more stringent Code of Practice. 

The green and gold logo was designed by Ken Cato in 1986 and can now be found on more than 10,000 products sold here and in export markets around the world.

The logo must always be used with one of three descriptors:

• Product of Australia
• Australian Made
• Australian Grown

Product of Australia:

All of the product's significant ingredients come from Australia, and all or nearly all of the manufacturing or processing is also carried out in Australia.

Australian Made:

The product is substantially transformed in Australia and at least 50 per cent of the cost of production has been incurred in Australia.

Ownership is important to many Australians and for that reason a great number of businesses choose to use the logo with the term "Australian Made & Owned". Consumers want to know where the goods they buy come from and for that reason the logo cannot be used by companies that are Australian owned, but manufacture their goods overseas.

Australian Grown:

Each significant ingredient has been grown in Australia and all or virtually all of the production processes have occurred in Australia.

When the logo is used with the words 'Australian Grown' plus a name of an ingredient, e.g. 'Australian Grown Potatoes' it means that 100% of the named ingredients (e.g. the potatoes) was grown in Australia, and at least 90% of the whole product was grown here.

For more information download the Code of Practice or call 1800 350 520.

*Roy Morgan research conducted in July 2009. For full details, please click here.

How much does it cost?

The annual licence fee to use the logo is based on the combined annual sales of the products registered.

The minimum fee is $250 plus GST for annual sales up to $250,000.

For sales over $250,000, the fee is 1/10 of 1% - i.e. $1 for every $1000 of sales - plus GST. The maximum fee is $20,000 plus GST where annual sales are $20 million or more.

Examples:

Fees to increase 1 July 2012

For licences commencing on or after 1 July 2012, the licence fees will be as follows:

The minimum fee will be increased to$300 (plus GST) for annual sales up to $300,000.

For sales over $300,000 and up to $20 million, the fee remains at 1/10 of 1% - i.e. $1 for every $1000 of sales - plus GST.

Where annual sales exceed $20 million, the licensee fee will be $20,000 plus 20 cents for every $1000 over $20 million, up to a maximum of $25,000 (plus GST).

Examples:

Please call us on 1800 350 520 if you have any questions about the fee structure.