Paymate holds the distinction of being the very first consumer to consumer payment service in Australia, launched in October 2001. Since then, they have won recognition as an Australian Technology Showcase company and won grants under the Federal Government's COMET and IT Online Programs. Paymate enabled the Australian Tax Office to trial the first electronic BAS lodgement and payment service and has worked with Austrade to build a cross-border bank account payment service designed for smaller Australian exporters. With such a commitment to Australian clients and the local development of their technology, the adoption of the 'Australian Made' brand seemed to be an obvious choice for the Sydney-based company. "The feedback from our clients was that they loved our service and being Australian was one of the reasons they chose Paymate over competing (and much larger) foreign payment service providers. But we had never made this a point of difference in marketing, other than in the name itself," says Dilip Rao, Managing Director of Paymate, and continues: "We were trying to figure out how to convey our Australian identity without taking away from the global focus of our business, when it struck us - Australian Made - of course!" said Melinda Poole, Sales & Marketing Manager for Paymate. It took just a few days for Paymate to sign up for the program and display the familiar green and gold logo on their website. Paymate expects the additional branding to resonate well with the thousands of Australian SMEs who use their service as well as international buyers who make purchases relying on the security and reliability provided by Paymate - Australian Made. To learn more about how to become a licensee, please click here. For more information about Paymate call (02) 9283 6977 or click here. |
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