Australian Grown - Export - Export Projects

The Australian Made, Australian Grown brand is becoming a familiar face on the world stage. Thousands of products carrying the logo are sold around the world, and with a new export project underway the stylised kangaroo logo will soon have an ever stronger presence in the global market place.

In late 2007 the Campaign welcomed the announcement of a $2.7 million export grant from the Federal Government. The three year grant will assist the Campaign in continuing promotions in the US and Thailand as well as expand these promotions to markets such as Canada, the Middle East and the UK.

“This grant will help us further promote Australian products to consumers around the world. Our logo is recognised by 98% of Australian consumers and trusted over any other country of origin identifier. Research findings from our recently completed export project has shown that consumers in export markets highly value our products and view our symbol as a trustworthy and official symbol for Australia,” says Ian Harrison, Chief Executive of the Australian Made, Australian Grown Campaign.

To read the strategic plan for the export campaign, please click here.

More information about the grant and how to benefit from these new promotions will be available here soon. Australian Made, Australian Grown licensees wanting to get involved in the two campaigns should contact AMCL on 1800 350 520.

UPCOMING PROMOTIONS

Cosmoprof Asia 2008:

AMAG is supporting the participation of AMAG licensees at the forthcoming Cosmoprof Asia 2008 Show in Hong Kong, 12-14 November 2008. AMAG is working with Austrade to encourage the participation of companies at the show by offering a financial and marketing package to offset the cost of participation.

To find out how you can benefit from this package, please click here.

To read more about Cosmoprof Asia 2008, please click here.

For further information, contact: Ranjit K Singh, Manager – Export Project on ph: 03 9686 1500 or email: ranjit.singh@australianmade.com.au

RECENT PROMOTIONS IN BRIEF

G'Day USA 2008

Growing from its inception in 2004 and celebrating its fifth year of success, Australia Week is now arguably the largest foreign country promotion held annually in the United States and the Australian Made, Australian Grown Campaign was once again actively involved this year.

Australia Week as part of the G’Day USA promotion showcased all things Australian from trade and investment, food and wine, film, arts, fashion, lifestyle, to indigenous culture and tourism, and the famous green and gold kangaroo symbol featured heavily in supermarket promotions and trade events as Australia’s product and produce symbol.

2007 promotions in Bristol Farms saw Australian wine sales increase by 272 per cent, Australian beer sales by 138 per cent and some specialty items experienced increased sales of over 700%. Bristol Farms was so impressed with the results of last year’s promotion that 40 per cent of the products promoted then are now included as permanent lines on the shelves.

Bangkok 2007

Australian products are recognised in Thailand for their high quality and trustworthiness.

The Australian Made, Australian Grown's campaign in Bangkok focused on four major upmarket shopping centres. Advertisements featuring the Australian Made, Australian Grown message were broadcast on large screens across the shopping centres and AMCL conducted several in-store promotions.

To learn more about research findings from these export markets, please click here.

Australian Made, Australian Grown Export Projects